Website Performance

Tracking Your Website Issues & Success with Google Analytics

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We use Google Analytics for monthly reports, investigating issues, monitoring performance in various channels and much more. But sometimes, when you’re swamped with work or just distracted by other things, there isn’t time to delve into Google Analytics and… Read More >

Source: www.coastdigital.co.uk

When you’re swamped with work or just distracted by other things, there isn’t time to delve into Google Analytics and look at the data on a regular basis.  So there’s every chance you’re missing important information about problems with your site or even not noticing when something has improved until perhaps the end of the month when you’re examining that month’s achievements. The good news is you can use a variety of custom alerts to notify you of these things as and when they occur. Here a few examples of how to use Google Analytics custom alerts.

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When Do You Need a Long-Form Sales Page?

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You want to include *just enough* information on your landing page to close the sale. So how do you know when you need a long-form sales page?

Source: unbounce.com

Take a look at your sales page and take some time to:

  1. Determine if going long-form is the right call. Depending on the particulars of your offer and how aware your prospects are of their problem and the solution, keeping it concise may be exactly what the doctor ordered.
  2. See if your page is suffering from any of the common mistakes cited above. If it is, take the time to rework your design or copy.
  3. A/B test a longer version against a shorter version. No matter how much we’d all love for there to be tried and true best practices, there simply aren’t any. You’ve got to test for yourself.

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How to Segment Your Audience and Improve Your Ecommerce Checkout Funnel

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Source: blog.kissmetrics.com

Focus on running tests to identify the variables that do impact your audience. Start with using the funnel report to tell us how our website converts for a specific date range and then use cohort analysis (a cohort is a group of people who share a common characteristic or experience within a particular time span) in order to track how each group’s behavior changes over time. 

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How Airbnb & Other Big Companies Increase Conversions Using the Psychology of Desire

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Leverage the psychology of desire and you’ll increase landing page conversions. Successful brands are already doing it – here’s how you can do it too.

Source: unbounce.com

To create desire for your product, you need to:
– show people how using your product or service will either reduce pain or increase pleasure in their lives
– reassure them that is a perfectly acceptable behavior to undertake.
Airbnb creates desire for their service by using beautiful product images. By using professionally-shot photographs that showcase the properties at their absolute best, they increase individual incentive to stay at one.
-> Adding appealing images, Airbnb increases expected pleasure/perceived quality and social approval for these non conventional accommodations.

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The Psychology of Color in Marketing and Branding

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The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we’ve reviewed a…

Source: www.huffingtonpost.com

Often-cited examples of a boost in conversions due to a change in button color, mislead people because a conversions level uplift after changing a button from green to red, for instance, do not prove any magic power of one color over another.
The reason why a change in a button color can boost conversions is due to the contrast that it creates, the so called “isolation effect”, which is needed to get high conversions.
Generate this isolation effect when testing color palettes, in order to create contrast in your web design and guide people to important action areas.

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