Travel Distribution

Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature

Source: www.mobilecommercedaily.com

Personal concierge features have the added benefit of furthering customer engagement and fostering loyalty for further bookings. This may culminate in becoming a crucial tactic for third-party apps to leverage as they strive to maintain connections with customers and prevent them from hopping from one competitor to another.

However, if personal concierge services become too saturated, users will ultimately be the deciding factor on which grab most of the lion’s share and which fall to the wayside.

Next Likely OTAs Marketing Strategies Brought To Light By The New HotelTonight’s Concierge Feature Read More »

Airlines Ancillary Revenues Increase By 21% In 2014

The three major U.S. airlines are top performers even as airlines around the world increase their ancillary revenues by nearly 21%. IdeaWorks Company has r

Source: skift.com

“Ancillary revenue is an increasingly important indicator of commercial success, and a major contributor to the bottom line of airlines across the globe,” says Michael Cunningham, Chief Commercial Officer at CarTrawler. “The secret to unlocking this revenue stream can be found in the data that customers generate with every transaction.”
Airlines are getting smart about gathering data of our preferences when we book and when we fly, using a variety of sources including web-page reservations systems, mobile apps, and the sales of inflight products and services as well as advertising on in-flight entertainment systems.

Airlines Ancillary Revenues Increase By 21% In 2014 Read More »

Hands On With HotelTonight’s New Concierge Service, Aces

HotelTonight just launched its newest product, Aces, which is an in-app chat feature connecting users with a personal travel concierge. The concierges,..

Source: techcrunch.com

HotelTonight just launched its newest product, Aces, which is an in-app chat feature connecting users with a personal travel concierge. The concierges, collectively referred to as “Aces”, are available 24-7 during your booking to do things like make a restaurant reservation for dinner, or get extra towels sent up to your room.

If a customer has access to Aces (the product is being slowly rolled out to users in DC, Los Angeles, New York, San Diego and San Francisco) the option to chat will show up on the bookings page starting on the morning of your hotel stay.

How Aces Actually Work

For recommendation requests, HotelTonight says that Aces work in tandem with local insiders like food bloggers and tastemakers who have a deep knowledge of their respective cities. This may change as Aces expands to thousands of cities, but for now it seems that the advice is pretty hand-curated. The service also uses online advice websites and other HT employees to supplement these recommendations.

For hotel requests like a wakeup call or room service, the current method is for the Ace to call the hotel you are staying at. HotelTonight hinted in the future that some automation could be taking place, as it seems pretty simple to interpret keywords like “bring me towels” and automatically send a request to the hotel.

The chat function also offers pre-written suggestions like “can I get my room cleaned” or “where is the best place to go out tonight” which could make it even easier to automate in the future.

Hands On With HotelTonight’s New Concierge Service, Aces Read More »

French Hoteliers Regain Their Business Freedom From OTAs With The End of Rate Parity

Le GNI salue l’adoption définitive ce jeudi 9 juillet 2015 par l’Assemblée Nationale de la loi pour la croissance, l’activité et l’égalité des chances économiques, plus connue sous le nom de loi Macron. Il se réjouit plus particulièrement du vote de l’article 33 octies A qui rend aux hôteliers une totale liberté des prix. Les hôteliers pourront, dès sa promulgation par le Président de la République, pratiquer des tarifs inférieurs à ceux qu’ils postent sur les sites des agences de réservations en ligne (les (…)

Source: www.synhorcat.com

Starting from yesterday, thanks to the Article 33g A of the recent “Macron law”, hoteliers “regain” complete freedom of prices. Hoteliers now can charge prices lower than they post on the websites of online booking agencies (OTAs) and look for direct contact with their customers.

This communication comes from the French national union of hoteliers, Synhorcat (and it is written in French).

French Hoteliers Regain Their Business Freedom From OTAs With The End of Rate Parity Read More »

Booking.com Promotes More Rivals For Hotels Adding 5,100 Homestay Listings

Booking.com, the OTA giant, has debuted 5,000 homestay listings — separate from its other vacation rental offerings.

Source: www.tnooz.com

If Booking.com is committed to the “homestay” category, it is entering the turf of Airbnb, the current market leader in short-term rental customers.

“Homestays” is now a category that Booking.com users can filter on. It’s distinct from “Apartments,” “Holiday homes,” “Villas,” “Guest houses”, “Bed and breakfasts,” “Hotels (with kitchen),” and “Hostels.”

Significantly, Booking.com is not requiring a credit card in advance to secure a homestay in many of the listings Tnooz saw. That makes it different from many Airbnb listings. 

Booking.com Promotes More Rivals For Hotels Adding 5,100 Homestay Listings Read More »

Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth? Read More »

HotelTonight Adds Rate Tracking To Push Users’ Activity

HotelTonight is always looking for the most amazing last-minute deals, and hotels are continually adding new rooms and changing their prices.

Source: tech.co

HotelTonight for iOS was released, and the new update includes hotel rate tracking, a new service intended to push its users’ activity.

HotelTonight Adds Rate Tracking To Push Users’ Activity Read More »

Trivago Doubled Its Revenue In Just 1 Year

Ever wondered why online travel agency giants such as Expedia decided to take metasearch so seriously?

Source: www.tnooz.com

Trivago took $216 million in revenue during 2013, but this figure jumped to $414 million by the end of 2014. This has come at a cost, however, with adjusted EBITDA at Trivago falling from $18 million to $4 million over the same period.

Trivago Doubled Its Revenue In Just 1 Year Read More »

The Formula To Choose The Perfect Flight

What makes the perfect flight? Our formula revealed!

Source: www.skyscanner.net

According to a Skyscanner study, the three most important components of a satisfactory flight are:

  1. time of day
  2. leg room
  3. on-time performance.

Sincerely, I doubt that customers have in general enough information (at hand) on the leg room and on the on-time performance of any airline companies. Therefore at least 2 over 3 components of this “magic formula” are probably overrated and may be biased… This publication is indeed a good way for Skyscanner to get some cheap advertising but it doesn’t say a lot of good about their surveys…

The Formula To Choose The Perfect Flight Read More »

Scroll to Top