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Should you bid on brand terms? Bing Ads research shows that the performance of brand keywords varies according to many factors, including not only the competit… Source: www.slideshare.net According to Bing’s researches, we can deduce that bidding on brand terms add a 32 percent of the clicks we receive, thanks to paid search. We also […]

Notable findings of the 2014 White Paper, including rank-correlation analyses, averages and Ranking Factors. Source: blog.searchmetrics.com NEW* User SignalsBoth the click-through rate and the time-on-site are considerably higher in better ranking sites – this may appear obvious, but average values determined over many URLs can be used as a benchmark for your own optimization.The bounce rate

Source: www.slideshare.net The hotel distribution model has evolved and most Hotels have been ceding control of their sales and marketing to a bunch of third parties. Today, third-parties control 56% of the marketing spend (of the hotels measured in the study). This negative evolution (rising costs) is not getting better any soon unless hoteliers get back

Within industries like hospitality and transportation, entrants are succeeding not by optimizing production but by eliminating production cost altogether. Source: thenextweb.com Welcome to the zero-marginal-cost economy, a way of doing business where ownership of a core process is surrendered to community collaboration.Within service industries like hospitality and transportation, new entrants such as Uber or Airbnb are

Source: www.slideshare.net The way people clicks on Google search results has changed over time due to the fact that there are more search elements that impact how users view and click, such as:   *Knowledge Graph – answers to fact based searches*Carousel – a strip of images at the top along with ratings*Local Listings – grouped

Source: www.slideshare.net Trends, forecast and figures of ancillary revenue

The new Ebookers’ rewards program allows consumers to earn 3% on hotel bookings, 2% on packaged trips and 1% on flight bookings. It has been designed to be the most mobile-centric rewards programme in the industry, with customers always earning more (5% on hotels and 2% on flights) by booking on the ebookers app. Source: www.travolution.co.uk

For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking

Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its initial complexity. Source: www.slideshare.net Good tips and explanations on how to build a cost-effective customizable Marketing Automation platform in order to boost revenue and profits.

Travel Flash Report. Online travel’s never looked so mobile. SEPTEMBER 2014 Source: www.slideshare.net 21% of Hotel Bookings Are Made On A Smartphone Or Tablet and this doesn’t include in-app sales, which add up to a significant share of incremental bookings made on mobile devices – about 12% of mobile conversions in June.  OTAs’ bookings climb by