Travel Flash Report. Online travel’s never looked so mobile. SEPTEMBER 2014
21% of Hotel Bookings Are Made On A Smartphone Or Tablet and this doesn’t include in-app sales, which add up to a significant share of incremental bookings made on mobile devices – about 12% of mobile conversions in June.
OTAs’ bookings climb by 50% throughout the season in Europe and the US. But the value of those bookings falls by 19%. For hotel suppliers, however, the booking numbers remain stable throughout H1 2014, with peaks in value in February and June.
The value of hotel bookings, however, was 30% lower on mobiles. This is mostly because a large share of mobile bookings are made on
the same day* and, unlike weeklong vacation bookings (or flights), last-minute hotel stays tend to be shorter and of lower value.
In Europe travel bookings reflect the summer season, with more actual bookings but an ongoing seasonal drop in average value starting in February.
In Spain about 15% of bookings were completed on a mobile device.