Notable findings of the 2014 White Paper, including rank-correlation analyses, averages and Ranking Factors.
NEW* User Signals
Both the click-through rate and the time-on-site are considerably higher in better ranking sites – this may appear obvious, but average values determined over many URLs can be used as a benchmark for your own optimization.The bounce rate is lower for top-ranking URLs.
Improved* Brand Factor
There seem to be special consideration for big brands.The Brand Factor and its definition have been revised this year, to show the increasing complexity of its influence and quality.
See the full report: http://bit.ly/GoogleRanking