Source: www.slideshare.net
The hotel distribution model has evolved and most Hotels have been ceding control of their sales and marketing to a bunch of third parties. Today, third-parties control 56% of the marketing spend (of the hotels measured in the study). This negative evolution (rising costs) is not getting better any soon unless hoteliers get back control on their distribution again.
Source: www.slideshare.net
The hotel distribution model has evolved and most Hotels have been ceding control of their sales and marketing to a bunch of third parties. Today, third-parties control 56% of the marketing spend (of the hotels measured in the study). This negative evolution (rising costs) is not getting better any soon unless hoteliers get back control on their distribution again.
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