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Not only will hotels be charging higher daily rates, a projected 5.7 percent increase in 2015, they’ll also have more guests whom may incur ancillary charges during their stay. Source: skift.com Hotel revenue from rooms and extras are about to increase in USA. What about Europe?

Search Engine Land Bid Management Science Explained Search Engine Land So, when optimizing for position, a bid system should actually calculate which position generates the optimal “profit per-thousand-impressions,” which I’ll abbreviate as PPM. Source: searchengineland.com Before making a choice between different bid management platforms, it is useful to make sure how the algorithms actually work. 

An explanation and best practice guide to excluding traffic from known bots and spiders inside the Google Analytics interface. Source: www.lunametrics.com To get the real picture of your traffic website, you should get rid of all the false traffic generated by bots and spiders.

The hotel industry has been watching closely during 2014 as Priceline (and its Booking.com division) has started flexing its muscles elsewhere. Source: www.tnooz.com Booking: next stop, direct reservations!

STR’s Chad Church doesn’t like GDP when looking at hotel demand. Instead, GPDI is the bread and butter, he told attendees at the Hotel Data Conference. Source: hotelnewsnow.com GDP is not a great indicator of future hotels performance anymore. GPDI – gross private domestic investment – works better then GDP as long as we consider USA

Learn to Implement Scroll Tracking through Google Tag Manager via easy to understand step by step guide. Source: www.optimizesmart.com Do your website visitors read "below the fold"? Is effective your content structure for navigation information discovery and findability? If you want to make sure to avoid the risk of hiding important information, start checking scroll

When setting up a paid search campaign, proper structure is essential for success. Source: searchenginewatch.com

Between 2009 and 2012, guest acquisition costs for 104 North American luxury hotels was about the same as revenue growth (23%), says a study by HAMA. Source: www.tnooz.com The hotel distribution model has evolved in the digital era. Hotels have been ceding control of sales and marketing to a host of third parties. Today, third-parties

Simple ways to access metrics related to your site’s 404 errors with Google Analytics and Google Tag Manager implementation. Source: www.lunametrics.com How To Track 404 Errors For Better User Engagement and Experience

Google has been testing an evolved hotel search layout, leaning more on its mobile layout for hotel search on the original desktop search page. Source: www.tnooz.com New Google Test To Get More Clicks and Revenues From The Travel Industry. Will This Work?