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Bid Management Science Explained – Search Engine Land

Search Engine Land Bid Management Science Explained Search Engine Land So, when optimizing for position, a bid system should actually calculate which position generates the optimal “profit per-thousand-impressions,” which I’ll abbreviate as PPM. Source: searchengineland.com Before making a choice between different bid management platforms, it is useful to make sure how the algorithms actually work. 

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Implementing Scroll Tracking via Google Tag Manager

Learn to Implement Scroll Tracking through Google Tag Manager via easy to understand step by step guide. Source: www.optimizesmart.com Do your website visitors read "below the fold"? Is effective your content structure for navigation information discovery and findability? If you want to make sure to avoid the risk of hiding important information, start checking scroll

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Study: At upscale hotels, guest acquisition costs are devouring room revenue growth – Tnooz

Between 2009 and 2012, guest acquisition costs for 104 North American luxury hotels was about the same as revenue growth (23%), says a study by HAMA. Source: www.tnooz.com The hotel distribution model has evolved in the digital era. Hotels have been ceding control of sales and marketing to a host of third parties. Today, third-parties

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