Author name: FRANCESCO CANZONIERE

How To Perform Smart Web Data Analysis With Google Analytics

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Discover the gems in 80% of Google Analytics that you are not using, features that will transform your ability to identify high-impact insights and actions.

Source: www.kaushik.net

Here are the ten hidden gems that are covered in this post:

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Most Important Factors In Choosing a Hotel Rewards Program

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SurveyMonkey 2015 Hospitality Consumer Report reveals lodging and dining habits and preferences, as well as most trusted brands.

Source: www.travelpulse.com

The benefits travelers seek the most from a rewards program are:

  1. discounted rates or pricing (77 percent),
  2. points toward a free product or stay (63 percent)
  3. special perks or amenities like free meals or Wi-Fi (49 percent). 

Those who stay in hotels for business purposes four or more times per year prefer to earn points toward a free product or stay.

Of those surveyed, the reason they choose a particular hotel:

  • No. 1 : 27% said price
  • No. 2: Quality of accommodations (22%)
  • No. 3: Location (21%)

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When Do You Need a Long-Form Sales Page?

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You want to include *just enough* information on your landing page to close the sale. So how do you know when you need a long-form sales page?

Source: unbounce.com

Take a look at your sales page and take some time to:

  1. Determine if going long-form is the right call. Depending on the particulars of your offer and how aware your prospects are of their problem and the solution, keeping it concise may be exactly what the doctor ordered.
  2. See if your page is suffering from any of the common mistakes cited above. If it is, take the time to rework your design or copy.
  3. A/B test a longer version against a shorter version. No matter how much we’d all love for there to be tried and true best practices, there simply aren’t any. You’ve got to test for yourself.

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Study: How Millennials Travel Differently Compared to Generation X and Mature Travelers

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In 2014, Hipmunk launched its annual Millennial Travel Habits Study to uncover how millennials travel differently than their generation X and mature traveler counterparts. What we found was enlightening, informative and oftentimes humorous. Did you ever expect a millennial to be willing to stand for the duration of a flight to save a few bucks? Neither did we. Once again,…

Source: blog.hipmunk.com

The main conclusions of the study seem to fall in line with prevailing Millennial traits. Technology and design focused products and services resonate well with the younger generation, provided they’re cost effective and efficient.

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New Evidences Of Travel Brokers’ Use Of Google Limited Offers Ads To Sell Directly Online

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While examining Hotel Ads today using our favorite search query we spotted a new format for Limited Offers in Google Hotel Ads which allows the user to book using Google Wallet. This is the first time we’ve seen this combination of technologies used together, and the first time we’ve seen Google Wallet on desktop.

Images and a walkthrough of the entire experience after the hop…

Source: www.koddi.com

Even hotel brokers, that were not supposed to sell directly, can now sell hotel rooms easily through Google’s B2C platform. What hoteliers consider their B2C competitors may change shortly… If you do not know about Google limited offers see more on this good article

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GDS Comparison by the Numbers: Winners and Losers in 2014

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For the first time in over ten years it is possible to compare the three GDS – Travelport, Sabre and Amadeus – financially and operationally.

Source: www.tnooz.com

Amadeus does appear to have more EBITDA, more pax boarded by Altea, more agency bookings. Sabre is holding its own in distribution and could benefit from the momentum of early adopter status when it comes to hotel IT. Travelport’s distribution business ticks over quite nicely and has eNett  waiting in the wings. 

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