Branding

What Drives Online Hotel Choice, a Cornell Eye Tracking Study

FRANCESCO CANZONIERE / Branding, Google, Google Adwords, Hotel Marketing, Marketing Optimization, Marketing Strategy, Search Engine Marketing, SEO, Travel Distribution

Source: www.hotelschool.cornell.edu “We found that when people are browsing through search results, they tend to look more frequently at hotel names than any other feature, and that pictures of the hotel appear to be hugely influential during both stages of the search. Our next project will be to dig more deeply into what we uncovered […]

What Drives Online Hotel Choice, a Cornell Eye Tracking Study Read More »

How Millennials Think Differently about Brands — K@W

FRANCESCO CANZONIERE / Branding, Hotel Marketing, Marketing Strategy

Today’s consumers can be a brand’s biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton’s Americus Reed.

How Millennials Think Differently about Brands — K@W Read More »