Should you bid on brand terms? Bing Ads research shows that the performance of brand keywords varies according to many factors, including not only the competit… Source: www.slideshare.net According to Bing’s researches, we can deduce that bidding on brand terms add a 32 percent of the clicks we receive, thanks to paid search. We also

Notable findings of the 2014 White Paper, including rank-correlation analyses, averages and Ranking Factors. Source: blog.searchmetrics.com NEW* User SignalsBoth the click-through rate and the time-on-site are considerably higher in better ranking sites – this may appear obvious, but average values determined over many URLs can be used as a benchmark for your own optimization.The bounce rate

Source: www.slideshare.net The hotel distribution model has evolved and most Hotels have been ceding control of their sales and marketing to a bunch of third parties. Today, third-parties control 56% of the marketing spend (of the hotels measured in the study). This negative evolution (rising costs) is not getting better any soon unless hoteliers get back

Within industries like hospitality and transportation, entrants are succeeding not by optimizing production but by eliminating production cost altogether. Source: thenextweb.com Welcome to the zero-marginal-cost economy, a way of doing business where ownership of a core process is surrendered to community collaboration.Within service industries like hospitality and transportation, new entrants such as Uber or Airbnb are

Source: www.slideshare.net The way people clicks on Google search results has changed over time due to the fact that there are more search elements that impact how users view and click, such as:   *Knowledge Graph – answers to fact based searches*Carousel – a strip of images at the top along with ratings*Local Listings – grouped