Loyalty Program

SurveyMonkey 2015 Hospitality Consumer Report reveals lodging and dining habits and preferences, as well as most trusted brands.

Source: www.travelpulse.com

The benefits travelers seek the most from a rewards program are:

1. discounted rates or pricing (77 percent),
2. points toward a free product or stay (63 percent)
3. special perks or amenities like free meals or Wi-Fi (49 percent). 

Those who stay in hotels for business purposes four or more times per year prefer to earn points toward a free product or stay.

Of those surveyed, the reason they choose a particular hotel:

• No. 1 : 27% said price
• No. 2: Quality of accommodations (22%)
• No. 3: Location (21%)