SEO

Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords

By FRANCESCO CANZONIERE / Google, Hotel Marketing, Search Engine Marketing, SEO

Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.

Source: moz.com

The Essential Guide to Creating an SEO-Friendly Customer Journey

By FRANCESCO CANZONIERE / Google, Hotel Marketing, Marketing Strategy, Search Engine Marketing, SEO

Learn how to integrate a successful SEO strategy into your customer’s buying journey.

Source: blog.hubspot.com