Trivago Archivos - Travel Performance Marketing Agency Spain

Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth?

FRANCESCO CANZONIERE / Booking.com, Expedia, Google, Google Adwords, Hotel Distribution, Hotel Marketing, Marketing Strategy, Metasearch, OTAs, Travel Distribution, Travel trends, Tripadvisor, Trivago

It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search rep

Source: www.adgooroo.com

These are the Top 10 Travel advertisers based on Paid Search impressions generated from January through April this year.

So far, Expedia.com leads all advertisers, taking the top spot from Booking.com, which fell to #3. Notably, Trivago.com has jumped to the #4 position from #9 in 2014 and Kayak.com has broken back into the Top 10 at the #5 position. TripAdvisor.com moved up one position to #2 in the first four months of 2015, while the remaining advertisers all fell in the ranking and Hotels.com fell out of the Top 10 ranking.

Is Spending on Google Ads The Key Strategy To Slow Down Booking.com’s Growth? Read More »

Trivago Doubled Its Revenue In Just 1 Year

Ever wondered why online travel agency giants such as Expedia decided to take metasearch so seriously?

Source: www.tnooz.com

Trivago took $216 million in revenue during 2013, but this figure jumped to $414 million by the end of 2014. This has come at a cost, however, with adjusted EBITDA at Trivago falling from $18 million to $4 million over the same period.