Marketing Online

TripAdvisor has acquired Netherlands-based restaurant and booking services IENS and SeatMe. Source: www.tnooz.com The team at TripAdvisor’s previous foray into the restaurant, La Fourchette, will lead the integration. French brand La Fourchette was acquired by TripAdvisor in May 2014.

Pairing the right sound with the right brand can reap rewards for marketers — but today’s savvy consumers will also pick up mismatches instantly. Source: knowledge.wharton.upenn.edu “If a picture is worth a thousand words, then the right sound at the right moment might be worth a thousand pictures.” Consumers will interact with screens less and

These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? Source: www.clickz.com 3 tools to help with implementation of Analytics: 1. Google Analytics In-Product Diagnostics – Quickly Understand Issues With Your Account2. Google Tag Assistant – See Tags of Any Site

Electrolux VP Yasushi Kusume explains what’s really going on in our heads when we decide to choose one brand over another, and how to make sure that customers choose yours. Source: designcouncil.org.uk ‘Most of the time, your brain favors speed, interpreting events based on rules of thumb that are easy to apply, but not always logical.’  This idea

The four stages of innovation require different tools. Source: hbr.org Although the innovation process is messy and non-linear, every innovation we studied went through similar steps. If you are starting with a problem, work through the steps. If you already have a technology or product, go back to understand the problem you are solving. Avoid

The chemistry of high-performing groups is no longer a mystery. Source: hbr.org With remarkable consistency, the data confirmed that communication indeed plays a critical role in building successful teams. In fact, they’ve found patterns of communication to be the most important predictor of a team’s success. Not only that, but they are as significant as

So as we enter 2015, here are your top ten most popular stories on Tnooz during the past 12 months. Source: www.tnooz.com I am honored to see that “Why do consumers prefer booking with online travel agencies?” got in few weeks to the N. 1 position in the top ten most popular stories on Tnooz

The Italian Competition Authority assessed a penalty of 500,000 euros, saying that the company is not doing enough to prevent false reviews on its website. Source: www.travelweekly.com The Italian Competition Authority has fined TripAdvisor 500,000 euros (about $610,000), saying that the company is not doing enough to prevent false reviews on its website.

A recent sponsored report has found a direct link between frontdesk up-selling and both positive reviews and guest satisfaction. Source: www.tnooz.com This research found the following results after analyzing 11,000 online property reviews for the resorts.Guest who selected an offered paid upgrade left reviews with a 4.6 score – compared with 4.7 for those guests

As we know, overselling (or overbooking) is a technique used in Revenue Management to offset anticipated cancellations and no-shows (wiki has an article on this subject). In other words, if you expect 2 cancellations and 1 no-show – you oversell by 3. That’s the optimal behavior that maximizes revenue. Pretty simple, right? Source: www.hospitalitynet.org Most