Marketing Online

Source: adwords.blogspot.co.uk Seventy percent of all mobile searchers have called a business directly from search ads! See how this "call to action" should be implemented

The emergence of mobile platforms, online reviews and the sharing economy are forcing hoteliers to face the facts when it comes to technology: waiting for tomorrow’s technology to arrive doesn’t guarantee success. Hoteliers must seize today’s opportunities to keep up with OTAs Source: www.hotelnewsnow.com Hoteliers have to face the facts when it comes to technology:

With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay. Source: blogs.sas.com * Reviews matter – business travelers look to the reviews to assess what their experience will be like.  If the review is positive or negative they want to know why. * Loyalty

Expedia plans on undertaking the complex task of shopping for travelers while they sit back, and inform them when their travel preferences are ready. Source: skift.com _1. The process we are seeing for for booking is getting considerably more complex. We see our users now shop across more sites than ever before. _2. People are shopping more

How does the U.S. hotel industry stack up against other sectors in terms of revenue and profitability? Source: hotelnewsnow.com The upper-midscale segment proved most resilient during the recession, Wilson said.  The segment recorded a net change in revenue per available room of 104.4% when measuring the percent of 2007 RevPAR achieved in 2013. (A reading of

A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report. Source: www.tnooz.com Travelers did about 45% of their searches on smartphones and tablets — not just on desktop computers. Half of those who use their smartphone for

User Experience Magazine – The Magazine of the User Experience Professionals Association Source: uxpamagazine.org

Hotel companies have revamped their loyalty programs to include more than just points-based rewards. Source: www.hotelnewsnow.com Developing "loyalty" implies taking care of customers constantly, by improving their hotel experience over time. Repeating business must be the result of customers that keep enjoying your services and not the result of getting these services for less.

Learn the six step process that covers data capture, reporting, analysis for your mobile initiatives, and understand how to monetize cross-device behavior. Source: www.kaushik.net This post from Avinash Kaushik, Digital Marketing Evangelist at Google, is a very good explanation on how to approach  mobile application and mobile website separately in 6 steps: Step 1: Tag every shared link with campaign

One thing we hear a lot of in the hotel industry is that service and customer experience is where it begins and ends. Source: www.tnooz.com IHG is seeing direct benefits to the bottom line with mobile bookings delivering $611 million in revenue in 2013 – a doubling on sales via mobile the previous year.