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As hotel operations and marketing are blending, technology becomes even more important for hoteliers

The emergence of mobile platforms, online reviews and the sharing economy are forcing hoteliers to face the facts when it comes to technology: waiting for tomorrow’s technology to arrive doesn’t guarantee success. Hoteliers must seize today’s opportunities to keep up with OTAs Source: www.hotelnewsnow.com Hoteliers have to face the facts when it comes to technology: […]

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Guess What Is More Important For Business And Leisure Travellers When Booking an Hotel: Price, Reviews or…?

With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay. Source: blogs.sas.com * Reviews matter – business travelers look to the reviews to assess what their experience will be like.  If the review is positive or negative they want to know why. * Loyalty

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RevPAR recovery felt in all chain scales except upscale. Profit recovery still lagging

How does the U.S. hotel industry stack up against other sectors in terms of revenue and profitability? Source: hotelnewsnow.com The upper-midscale segment proved most resilient during the recession, Wilson said.  The segment recorded a net change in revenue per available room of 104.4% when measuring the percent of 2007 RevPAR achieved in 2013. (A reading of

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Google’s Study Finds Declining Use Of Mobile Apps As A Starting Point For Travel Planning And Booking

A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report. Source: www.tnooz.com Travelers did about 45% of their searches on smartphones and tablets — not just on desktop computers. Half of those who use their smartphone for

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New Hotel Loyalty Programs Focus On Customers’ Needs, Not Just On Points

Hotel companies have revamped their loyalty programs to include more than just points-based rewards. Source: www.hotelnewsnow.com Developing "loyalty" implies taking care of customers constantly, by improving their hotel experience over time. Repeating business must be the result of customers that keep enjoying your services and not the result of getting these services for less.

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Mobile Website & App Analytics Reports & Metrics: How To Monetize Cross-Device Behavior

Learn the six step process that covers data capture, reporting, analysis for your mobile initiatives, and understand how to monetize cross-device behavior. Source: www.kaushik.net This post from Avinash Kaushik, Digital Marketing Evangelist at Google, is a very good explanation on how to approach  mobile application and mobile website separately in 6 steps: Step 1: Tag every shared link with campaign

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