Analytics

Google Universal Analytics: Best Strategy & Implementation Tips

The holy grail of smart business decisions is a single view of the customer, from a single source of truth. Learn how to do that with Google Analytics! Francesco Canzoniere’s insight: Here’s a run-down of what this epic article we’ll cover:   +¬†Universal Analytics: Why don’t you love it more? +¬†Universal Analytics: Why does your …

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7 Techniques to Decrypt Users’ Search Intent

Author and Internet marketing expert Pam Neely shows you how to interpret search intent.

Source: www.semrush.com

1) Check the bounce rate of your pages

2) Check your click-through rates

3) Compare your internal search queries to the queries the search engines are sending you

4) Use SEMrush to see which keywords your competitors are getting traffic from, and which keywords they are bidding on

5) Try out the keyword database at Zenya.com, where they have categorized 600 million keywords by search intent.

6) Do a survey

7) Begin with the end in mind

Predicting the Future Sales is Hard, Try Anticipating Them Instead

With the advent of Big Data and faster and better data processing capabilities we are seeing a surge in predictive intelligence solutions; everyone is trying to predict the future to their advantage. The question though is, are they? Can the future be predicted? The main issue I have with predictive intelligence and “the next best …

Source: www.enterpriseirregulars.com

The biggest shortcoming of predictive intelligence is that it looks for buying patterns to make “relevant” offers. The idea is that if it happened once in the past, will happen again in the same way.
The main problem of Predictive intelligence is that it is not possible to complete replicate twice the context and intent, the most advanced predictors of behavior, in which the buyer acts.

A new model, anticipatory intelligence, tries to account for context, intent, but more importantly for the many different possible scenarios – instead of next best step, tries to derive next most likely scenarios all with different likelihood of happening, and present them all as anticipatory steps.

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