2014 Travel Report: 21% of Hotel Bookings Are Made On A Smartphone Or Tablet

Travel Flash Report. Online travel’s never looked so mobile. SEPTEMBER 2014 Source: www.slideshare.net 21% of Hotel Bookings Are Made On A Smartphone Or Tablet and this doesn’t include in-app sales, which add up to a significant share of incremental bookings made on mobile devices – about 12% of mobile conversions in June.  OTAs’ bookings climb by […]

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Demand Forecasting and Price Optimization In “Flash” Retail

Source: www.youtube.com Rue La La’s "virtual boutiques" offer products for a limited time – typically only two or three days – before customers may no longer purchase the products. Correctly pricing these items is challenging, since the company has never sold the majority of these products before. In the past, more than 50 percent of products quickly

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Demand Forecasting and Price Optimization In “Flash” Retail

Source: www.youtube.com Rue La La’s "virtual boutiques" offer products for a limited time – typically only two or three days – before customers may no longer purchase the products. Correctly pricing these items is challenging, since the company has never sold the majority of these products before. In the past, more than 50 percent of products quickly

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Google’s Study Finds Declining Use Of Mobile Apps As A Starting Point For Travel Planning And Booking

A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report. Source: www.tnooz.com Travelers did about 45% of their searches on smartphones and tablets — not just on desktop computers. Half of those who use their smartphone for

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Google’s Study Finds Declining Use Of Mobile Apps As A Starting Point For Travel Planning And Booking

A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report. Source: www.tnooz.com Travelers did about 45% of their searches on smartphones and tablets — not just on desktop computers. Half of those who use their smartphone for

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New Hotel Loyalty Programs Focus On Customers’ Needs, Not Just On Points

Hotel companies have revamped their loyalty programs to include more than just points-based rewards. Source: www.hotelnewsnow.com Developing "loyalty" implies taking care of customers constantly, by improving their hotel experience over time. Repeating business must be the result of customers that keep enjoying your services and not the result of getting these services for less.

New Hotel Loyalty Programs Focus On Customers’ Needs, Not Just On Points Read More »

New Hotel Loyalty Programs Focus On Customers’ Needs, Not Just On Points

Hotel companies have revamped their loyalty programs to include more than just points-based rewards. Source: www.hotelnewsnow.com Developing "loyalty" implies taking care of customers constantly, by improving their hotel experience over time. Repeating business must be the result of customers that keep enjoying your services and not the result of getting these services for less.

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Mobile Website & App Analytics Reports & Metrics: How To Monetize Cross-Device Behavior

Learn the six step process that covers data capture, reporting, analysis for your mobile initiatives, and understand how to monetize cross-device behavior. Source: www.kaushik.net This post from Avinash Kaushik, Digital Marketing Evangelist at Google, is a very good explanation on how to approach  mobile application and mobile website separately in 6 steps: Step 1: Tag every shared link with campaign

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