How Airlines Sites Improve Their Direct Bookings To Fight Back Against OTAs

For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking

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How Airlines Sites Improve Their Direct Bookings To Fight Back Against OTAs

For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking

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How To Build Your Marketing Automation Platform To Increase Revenue With a Small Budget

Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its initial complexity. Source: www.slideshare.net Good tips and explanations on how to build a cost-effective customizable Marketing Automation platform in order to boost revenue and profits.

How To Build Your Marketing Automation Platform To Increase Revenue With a Small Budget Read More »

How To Build Your Marketing Automation Platform To Increase Revenue With a Small Budget

Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its initial complexity. Source: www.slideshare.net Good tips and explanations on how to build a cost-effective customizable Marketing Automation platform in order to boost revenue and profits.

How To Build Your Marketing Automation Platform To Increase Revenue With a Small Budget Read More »

2014 Travel Report: 21% of Hotel Bookings Are Made On A Smartphone Or Tablet

Travel Flash Report. Online travel’s never looked so mobile. SEPTEMBER 2014 Source: www.slideshare.net 21% of Hotel Bookings Are Made On A Smartphone Or Tablet and this doesn’t include in-app sales, which add up to a significant share of incremental bookings made on mobile devices – about 12% of mobile conversions in June.  OTAs’ bookings climb by

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