For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.
Source: www.emarketer.com
Airlines are creating differentiated products and services offers in order to improve…
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