Deloitte’s 2014 Holiday Survey: Holiday Spending is Expected to Increase Overall - Travel Performance Marketing Agency Spain

Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…

While consumers do shop online, most prefer the in-store shopping experience. Nearly three-fourths of consumers will conduct online research before making an in-store purchase.
Long lines are the biggest inhibitors of in-store shopping.
Customers will turn to social media in search of gift ideas, deals, and reviews.
Consumers are using smartphones for directions, tablets for online shopping, and both for price checking.
Online shooprs are less loyal.
Despite the tendency toward last-minute shopping, many shoppers still plan on taking advantage of free shipping.

Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of…

While consumers do shop online, most prefer the in-store shopping experience. Nearly three-fourths of consumers will conduct online research before making an in-store purchase.
Long lines are the biggest inhibitors of in-store shopping.
Customers will turn to social media in search of gift ideas, deals, and reviews.
Consumers are using smartphones for directions, tablets for online shopping, and both for price checking.
Online shooprs are less loyal.
Despite the tendency toward last-minute shopping, many shoppers still plan on taking advantage of free shipping.