Marketing Online

How to Reduce Friction and Increase Conversions Using the Fogg Model

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a psychological framework for reducing friction. Source: unbounce.com According to Fogg’s model, behavior occurs with the presence of three elements: motivation, ability and triggers. When the expected behavior doesn’t take place, it means that one of the three

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Google City Searches Now Include Hotel Booking Info In Knowledge Graph

Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for hotels in the relevant city. Source: searchengineland.com Listed just under the city’s weather info, Google’s knowledge graph for city searches now includes the city’s average hotel star rating, costs, and a link to “View hotels.”

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Personalised Product Recommendations Help Conversion & Engagement

A new study by Barilliance indicates that up to 31% of ecommerce site revenues were generated from personalised product recommendations during Q4 2014. Source: econsultancy.com The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers. Above the fold recommendations were

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Expedia and Priceline attain dominance with different strategies: Travel Weekly

Expedia’s recent acquisitions might make it the biggest fish in the pond, but Priceline Group appears to have its sights set on growing the pond itself. Source: www.travelweekly.com Most of Expedia’s strategy is focused on defending the US market, whilst Priceline’s growing focus is on technology, new markets and products.

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