A new study by Barilliance indicates that up to 31% of ecommerce site revenues were generated from personalised product recommendations during Q4 2014.
- The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers.
- Above the fold recommendations were found to be 1.7 times more effective than below the fold recommendations.
- Out of the 20+ product recommendations types that were reviewed in this study, the most engaging recommendation type was ‘what customers ultimately buy’.
- The Click-through rate (CTR) of personalised ‘Top Sellers’ recommendations was found to be two times more effective than the CTR of global (non personalised) ‘Top Sellers’ recommendations.