Marketing Online

When setting up a paid search campaign, proper structure is essential for success. Source: searchenginewatch.com

Between 2009 and 2012, guest acquisition costs for 104 North American luxury hotels was about the same as revenue growth (23%), says a study by HAMA. Source: www.tnooz.com The hotel distribution model has evolved in the digital era. Hotels have been ceding control of sales and marketing to a host of third parties. Today, third-parties

Simple ways to access metrics related to your site’s 404 errors with Google Analytics and Google Tag Manager implementation. Source: www.lunametrics.com How To Track 404 Errors For Better User Engagement and Experience

Google has been testing an evolved hotel search layout, leaning more on its mobile layout for hotel search on the original desktop search page. Source: www.tnooz.com New Google Test To Get More Clicks and Revenues From The Travel Industry. Will This Work?

Mobile and self-service customer support aren’t yet a reality at the great luxury hotels of today. This is in spite of the expectations of today’s customers, and of the dominant customers of the very near future: the uniquely large millennial generation of customers: young people born 1980-2000 who will  soon […] Source: www.forbes.com Embracing Mobile

Uber’s most important innovation is the way it prices its services. But that innovation has not been unreservedly welcomed by customers. They’re wrong. Source: www.technologyreview.com Uber Prices Its Services Dynamically. Their Smart Algorithm Is Thought To Maximize Revenues But Also To Boost and Balance Its Own Car Fleet With The Market Demand

With more & more B2Bs using content marketing, inbound marketers must evolve. Exploiting technologies like eye tracking is part of this evolution. Source: www.kwasistudios.com Eye Tracking Technologies Will Become More & More Important For Advertisers and Publishers As Google Glass-like Tools Get Traction

Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on. Source: moz.com Why Most Companies Fail to Get a Good Social Media ROI: They Tend to Underestimate The Fact That Creating Good Content Takes a Lot of Time and

According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. What exactly are travelers looking for? What’s popular? What content are they watching? Here’s what we found. Source: www.thinkwithgoogle.com Travelers want to do more than just watch videos

Since marketers are beginning to understand and ask questions of the complex digital advertising space (they have to) in a lot more depth and beginning to demand greater transparency to enable them to make more informed, savvy decisions when it comes to digital spend, there has been a lot of talk about the disintermediation of