Marketing Online

See the results from the world’s largest accommodation and traveler survey, brought to you by TripAdvisor. See it on Scoop.it, via Hotel Marketing & Revenue Strategies

Executive Summary: This study explores the effects of competitor pricing levels on relative revenue on a sample of over 4,000 hotels in Europe over a ten-year period (2004–2013). Hotels  in this European sample, which included both independent and chain-affiliated properties, achieved higher revenue per available room (RevPAR) than direct competitors when they positioned their hotels with

More strategic moves by Expedia Inc as it invests $270 million in South American online travel agencies Decolar and Despegar.  

So there I was – I Source: webintravel.com Said Huston, “Our employees are workhorses, not show ponies and you have to keep milking the cow. If you stop, they stop giving milk. You have to work the system like a farm,” …” What we want to do is get them out of technology into the

In today’s Whiteboard Friday, Rand explores a future marked by machine learning, where Google’s ranking algorithm updates itself based on potentially countless inputs. Source: moz.com The idea is that in the future even the factors of the search engines’ algorithm aren’t given by human beings. The machine is getting to figure this stuff out itself,

Source: www.travelclick.com Interesting findings of a new study “the Tripadvisor effect”. I do not agree on some conclusions but it’s worth reading: “…Stars are Important: There is a relationship between the number of stars a hotel has and the revenue it will receive per transaction. A five Star hotel on TripAdvisor will make more per

Being trustworthy and accurate could help a web page rise up Google rankings if the search engine giant starts to measure quality by facts, not just links Source: www.newscientist.com A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming

Buyers know a lot more about the market than they did ten years ago. It’s time for sales pitches to reflect that. Source: www.inc.com People no longer want to be sold. They want to be educated on how a product or service will benefit them. 

Mediative’s Gord Hotchkiss and Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study at Search Marketing Expo (SMX) West 2015. Source: www.bruceclay.com Users scan the whole SERP quickly — trying to identify the “chunk” of results that is most relevant to their query. There is less horizontal scanning then there used to