Personalised Product Recommendations Help Conversion & Engagement

A new study by Barilliance indicates that up to 31% of ecommerce site revenues were generated from personalised product recommendations during Q4 2014. Source: econsultancy.com The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers. Above the fold recommendations were

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Personalised Product Recommendations Help Conversion & Engagement

A new study by Barilliance indicates that up to 31% of ecommerce site revenues were generated from personalised product recommendations during Q4 2014. Source: econsultancy.com The conversion rate of visitors who clicked on product recommendations was found to be 5.5 times higher than the conversion rate of non clicking customers. Above the fold recommendations were

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Expedia and Priceline attain dominance with different strategies: Travel Weekly

Expedia’s recent acquisitions might make it the biggest fish in the pond, but Priceline Group appears to have its sights set on growing the pond itself. Source: www.travelweekly.com Most of Expedia’s strategy is focused on defending the US market, whilst Priceline’s growing focus is on technology, new markets and products.

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