Mobile and self-service customer support aren’t yet a reality at the great luxury hotels of today. This is in spite of the expectations of today’s customers, and of the dominant customers of the very near future: the uniquely large millennial generation of customers: young people born 1980-2000 who will  soon […] Source: www.forbes.com Embracing Mobile

Uber’s most important innovation is the way it prices its services. But that innovation has not been unreservedly welcomed by customers. They’re wrong. Source: www.technologyreview.com Uber Prices Its Services Dynamically. Their Smart Algorithm Is Thought To Maximize Revenues But Also To Boost and Balance Its Own Car Fleet With The Market Demand

With more & more B2Bs using content marketing, inbound marketers must evolve. Exploiting technologies like eye tracking is part of this evolution. Source: www.kwasistudios.com Eye Tracking Technologies Will Become More & More Important For Advertisers and Publishers As Google Glass-like Tools Get Traction

Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on. Source: moz.com Why Most Companies Fail to Get a Good Social Media ROI: They Tend to Underestimate The Fact That Creating Good Content Takes a Lot of Time and

According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. What exactly are travelers looking for? What’s popular? What content are they watching? Here’s what we found. Source: www.thinkwithgoogle.com Travelers want to do more than just watch videos