STR’s Chad Church doesn’t like GDP when looking at hotel demand. Instead, GPDI is the bread and butter, he told attendees at the Hotel Data Conference. Source: hotelnewsnow.com GDP is not a great indicator of future hotels performance anymore. GPDI – gross private domestic investment – works better then GDP as long as we consider USA […]

Learn to Implement Scroll Tracking through Google Tag Manager via easy to understand step by step guide. Source: www.optimizesmart.com Do your website visitors read "below the fold"? Is effective your content structure for navigation information discovery and findability? If you want to make sure to avoid the risk of hiding important information, start checking scroll

When setting up a paid search campaign, proper structure is essential for success. Source: searchenginewatch.com

Between 2009 and 2012, guest acquisition costs for 104 North American luxury hotels was about the same as revenue growth (23%), says a study by HAMA. Source: www.tnooz.com The hotel distribution model has evolved in the digital era. Hotels have been ceding control of sales and marketing to a host of third parties. Today, third-parties

Simple ways to access metrics related to your site’s 404 errors with Google Analytics and Google Tag Manager implementation. Source: www.lunametrics.com How To Track 404 Errors For Better User Engagement and Experience