Booking.com unveiled a tentative agreement to appease antitrust regulators in France, Italy and Sweden in a move that would modify its “rate parity” clauses. Source: skift.com Under the proposed change, the hotel would still be required to offer Booking.com the same or better rates than the hotel offers to consumers, but the hotel would be […]

A common practice when working in a digital agency is defining a marketing strategy based on specific goals, targets, budget and timeframe. Source: econsultancy.com This chart  is a good example of how to show the process and metrics you can use for measuring performance and what channel works best for specific goals.

Analysts said there was little or no incentive for U.S. carriers to reduce prices when the aviation sector is freshly consolidated, highly disciplined and hugely profitable Source: www.travelweekly.com Lower fuel prices also have the effect of increasing airlines’ tolerance for risk, which can manifest itself in a variety of ways, including adding capacity or lowering

Some of the main customer acquisition techniques of online travel agencies were analysed in the first part of this article.   Source: www.tnooz.com My new article on Tnooz highlights the tactics and strategies that OTAs are employing to gain the customers’ trust.

With a new offline payment plan, HomeAway is pressuring vacation rental owners and property managers to accept online bookings. Source: skift.com It is doing so by implementing a system where payments can be accepted either through the existing HomeAway Paymentssystem, which accepts credit cards and e-checks through HomeAway sites, or by a new offline system that