Author name: FRANCESCO CANZONIERE

Rocketmiles, a Chicago startup that offers airline miles in exchange for hotel bookings, reportedly will be acquired by Priceline Group for about $20 million, likely as a way to start a loyalty program. Source: www.chicagotribune.com Loyalty and incentives: the new battle field for the hotel customers

Learn how to use the Google Analytics Cohort report to learn about your users. Source: cutroni.com Cohort analysis is a useful way to understand how groups of users perform based on a common date attribute. With the Cohort reports we can analyze important ecommerce-specific metrics like Revenue per User, Transactions per User and total Revenue

Learn how you can use surveys to grow your business by capturing insights that can inform your A/B testing, product development, and marketing strategies. Source: qualaroo.com Though online surveying is just one of many ways you can collect feedback from users, we’ll be spending most of our time dealing with this form of surveys. That’s

Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your digital strategy. Source: www.kaushik.net Read the ultimate guide for learning how to do amazing competitive intelligence analysis and lear how to proactively identify which of your competitor’s strategies are working well, where their current customers

Leverage conversion research when embarking on a redesign project to minimize risk and optimize business results. Source: www.nngroup.com Before you throw out the old and bring in the new, read these suggestions and make sure you have solid evidence that doing so is necessary to achieve user-centered goals. Never make radical changes when minimal adjustments