As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be […]
7 Concepts of Advanced On-Page SEO That Will Boost Your Site’s Ranking Read More »
Source: blogs.bing.com In Bing, the relevance of a result is a function of: Topical relevance to the query (“Does it address the query?”) Content Quality (as measured by the three pillars described above), and Context (“Is the query about a recent topic?”, “What’s the user’s physical location?” etc…)
Understanding Bing Algorithm Search Quality Formula Read More »
Source: blogs.bing.com In Bing, the relevance of a result is a function of: Topical relevance to the query (“Does it address the query?”) Content Quality (as measured by the three pillars described above), and Context (“Is the query about a recent topic?”, “What’s the user’s physical location?” etc…)
Understanding Bing Algorithm Search Quality Formula Read More »
Many hotels are experiencing a notable increase in reservations coming from online travel agencies, most notably those from Booking.com. Source: www.tnooz.com My last article on Tnooz: the reasons why OTAs are winning consumers trust and increasing their bookings share.
Why Do Consumers Prefer Booking With Online Travel Agencies? Read More »
Many hotels are experiencing a notable increase in reservations coming from online travel agencies, most notably those from Booking.com. Source: www.tnooz.com My last article on Tnooz: the reasons why OTAs are winning consumers trust and increasing their bookings share.
Why Do Consumers Prefer Booking With Online Travel Agencies? Read More »
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online. Source: ehotelier.com Virgin Group has partnered with private investment firm, Bain Capital, to work on this new venture. The partnership is committed to exploring the creation of a global cruise
Virgin Group announces plans to enter the cruise industry Read More »
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online. Source: ehotelier.com Virgin Group has partnered with private investment firm, Bain Capital, to work on this new venture. The partnership is committed to exploring the creation of a global cruise
Virgin Group announces plans to enter the cruise industry Read More »
Shifting marketing dollars from television to online advertising can pay off. Source: www.gsb.stanford.edu Recall rates after exposure to the ad campaigns — and after adjusting for previous knowledge — were statistically indistinguishable between online and television. “It shows that internet ads can be just as effective as television ads,”
Internet Ads Can Be Better Than Television Ads To Build Your Brand Read More »
Shifting marketing dollars from television to online advertising can pay off. Source: www.gsb.stanford.edu Recall rates after exposure to the ad campaigns — and after adjusting for previous knowledge — were statistically indistinguishable between online and television. “It shows that internet ads can be just as effective as television ads,”
Internet Ads Can Be Better Than Television Ads To Build Your Brand Read More »
In a study of display advertising platforms, including Google and DoubleClick, we discovered five factors that affect the viewability of an ad, or how likely the ad is to be seen, and we’ve highlighted them in this infographic. Source: www.thinkwithgoogle.com An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are
Google Discloses The 5 Factors of Ad Viewability Read More »
