Author name: FRANCESCO CANZONIERE

Within industries like hospitality and transportation, entrants are succeeding not by optimizing production but by eliminating production cost altogether. Source: thenextweb.com Welcome to the zero-marginal-cost economy, a way of doing business where ownership of a core process is surrendered to community collaboration.Within service industries like hospitality and transportation, new entrants such as Uber or Airbnb are […]

Source: www.slideshare.net The way people clicks on Google search results has changed over time due to the fact that there are more search elements that impact how users view and click, such as:   *Knowledge Graph – answers to fact based searches*Carousel – a strip of images at the top along with ratings*Local Listings – grouped

Source: www.slideshare.net Trends, forecast and figures of ancillary revenue

The new Ebookers’ rewards program allows consumers to earn 3% on hotel bookings, 2% on packaged trips and 1% on flight bookings. It has been designed to be the most mobile-centric rewards programme in the industry, with customers always earning more (5% on hotels and 2% on flights) by booking on the ebookers app. Source: www.travolution.co.uk

For all the consumer trends that suggest online travel agencies are gaining an edge in Europe, airline marketers find they still hold distinct advantages of their own, according to a new eMarketer report. One effort has focused on promoting direct bookings. Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking