Author name: FRANCESCO CANZONIERE

The Greatest Misconception in Content Marketing – Whiteboard Friday

Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on. Source: moz.com Why Most Companies Fail to Get a Good Social Media ROI: They Tend to Underestimate The Fact That Creating Good Content Takes a Lot of Time and […]

The Greatest Misconception in Content Marketing – Whiteboard Friday Read More »

The Greatest Misconception in Content Marketing – Whiteboard Friday

Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on. Source: moz.com Why Most Companies Fail to Get a Good Social Media ROI: They Tend to Underestimate The Fact That Creating Good Content Takes a Lot of Time and

The Greatest Misconception in Content Marketing – Whiteboard Friday Read More »

Disintermediation – The (not so) Secret Agency Dilemma – AudienceScience

Since marketers are beginning to understand and ask questions of the complex digital advertising space (they have to) in a lot more depth and beginning to demand greater transparency to enable them to make more informed, savvy decisions when it comes to digital spend, there has been a lot of talk about the disintermediation of

Disintermediation – The (not so) Secret Agency Dilemma – AudienceScience Read More »

Disintermediation – The (not so) Secret Agency Dilemma – AudienceScience

Since marketers are beginning to understand and ask questions of the complex digital advertising space (they have to) in a lot more depth and beginning to demand greater transparency to enable them to make more informed, savvy decisions when it comes to digital spend, there has been a lot of talk about the disintermediation of

Disintermediation – The (not so) Secret Agency Dilemma – AudienceScience Read More »

As hotel operations and marketing are blending, technology becomes even more important for hoteliers

The emergence of mobile platforms, online reviews and the sharing economy are forcing hoteliers to face the facts when it comes to technology: waiting for tomorrow’s technology to arrive doesn’t guarantee success. Hoteliers must seize today’s opportunities to keep up with OTAs Source: www.hotelnewsnow.com Hoteliers have to face the facts when it comes to technology:

As hotel operations and marketing are blending, technology becomes even more important for hoteliers Read More »

As hotel operations and marketing are blending, technology becomes even more important for hoteliers

The emergence of mobile platforms, online reviews and the sharing economy are forcing hoteliers to face the facts when it comes to technology: waiting for tomorrow’s technology to arrive doesn’t guarantee success. Hoteliers must seize today’s opportunities to keep up with OTAs Source: www.hotelnewsnow.com Hoteliers have to face the facts when it comes to technology:

As hotel operations and marketing are blending, technology becomes even more important for hoteliers Read More »

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