Author name: FRANCESCO CANZONIERE

Implementing Scroll Tracking via Google Tag Manager

Learn to Implement Scroll Tracking through Google Tag Manager via easy to understand step by step guide. Source: www.optimizesmart.com Do your website visitors read "below the fold"? Is effective your content structure for navigation information discovery and findability? If you want to make sure to avoid the risk of hiding important information, start checking scroll

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Implementing Scroll Tracking via Google Tag Manager

Learn to Implement Scroll Tracking through Google Tag Manager via easy to understand step by step guide. Source: www.optimizesmart.com Do your website visitors read "below the fold"? Is effective your content structure for navigation information discovery and findability? If you want to make sure to avoid the risk of hiding important information, start checking scroll

Implementing Scroll Tracking via Google Tag Manager Read More »

Study: At upscale hotels, guest acquisition costs are devouring room revenue growth – Tnooz

Between 2009 and 2012, guest acquisition costs for 104 North American luxury hotels was about the same as revenue growth (23%), says a study by HAMA. Source: www.tnooz.com The hotel distribution model has evolved in the digital era. Hotels have been ceding control of sales and marketing to a host of third parties. Today, third-parties

Study: At upscale hotels, guest acquisition costs are devouring room revenue growth – Tnooz Read More »

Study: At upscale hotels, guest acquisition costs are devouring room revenue growth – Tnooz

Between 2009 and 2012, guest acquisition costs for 104 North American luxury hotels was about the same as revenue growth (23%), says a study by HAMA. Source: www.tnooz.com The hotel distribution model has evolved in the digital era. Hotels have been ceding control of sales and marketing to a host of third parties. Today, third-parties

Study: At upscale hotels, guest acquisition costs are devouring room revenue growth – Tnooz Read More »

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