We looked at Google data to see which summer trends are on the rise. From the best BBQ to the most sunburned states, here’s what’s heating up and what it might mean for marketers.

Source: www.thinkwithgoogle.com

During summer travel season, searches for hotels go up. While we’re seeing a general shift to mobile, this shift grew 86% faster in the summer months than any other time last year. People are looking for everything from deals to directions.