Source: www.travelclick.com Interesting findings of a new study “the Tripadvisor effect”. I do not agree on some conclusions but it’s worth reading: “…Stars are Important: There is a relationship between the number of stars a hotel has and the revenue it will receive per transaction. A five Star hotel on TripAdvisor will make more per […]
Number of Reviews on Tripadvisor Affect Hotel’s Revenue per Transaction Read More »
Source: www.travelclick.com Interesting findings of a new study “the Tripadvisor effect”. I do not agree on some conclusions but it’s worth reading: “…Stars are Important: There is a relationship between the number of stars a hotel has and the revenue it will receive per transaction. A five Star hotel on TripAdvisor will make more per
Number of Reviews on Tripadvisor Affect Hotel’s Revenue per Transaction Read More »
Being trustworthy and accurate could help a web page rise up Google rankings if the search engine giant starts to measure quality by facts, not just links Source: www.newscientist.com A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming
How Google Algorithm Will Rank Your Website Based on its New Knowledge-Based Trust Score Read More »
Being trustworthy and accurate could help a web page rise up Google rankings if the search engine giant starts to measure quality by facts, not just links Source: www.newscientist.com A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming
How Google Algorithm Will Rank Your Website Based on its New Knowledge-Based Trust Score Read More »
Buyers know a lot more about the market than they did ten years ago. It’s time for sales pitches to reflect that. Source: www.inc.com People no longer want to be sold. They want to be educated on how a product or service will benefit them.
Todays’s Selling Tactics That Work Read More »
Buyers know a lot more about the market than they did ten years ago. It’s time for sales pitches to reflect that. Source: www.inc.com People no longer want to be sold. They want to be educated on how a product or service will benefit them.
Todays’s Selling Tactics That Work Read More »
Mediative’s Gord Hotchkiss and Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study at Search Marketing Expo (SMX) West 2015. Source: www.bruceclay.com Users scan the whole SERP quickly — trying to identify the “chunk” of results that is most relevant to their query. There is less horizontal scanning then there used to
How Users View and Interact with Google Search Results in 2015 Read More »
Mediative’s Gord Hotchkiss and Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study at Search Marketing Expo (SMX) West 2015. Source: www.bruceclay.com Users scan the whole SERP quickly — trying to identify the “chunk” of results that is most relevant to their query. There is less horizontal scanning then there used to
How Users View and Interact with Google Search Results in 2015 Read More »
Ryanair is promising “a big investment in digital and a big investment in data” as it enters the second year of its “Always Getting Better” approach. Source: www.tnooz.com A number of initiatives were mentioned, including but not limited to, and will be held by the end of 2015: A native app for IoS and Android,
The new Ryanair – a mobile-first travel retailer – Tnooz Read More »
Ryanair is promising “a big investment in digital and a big investment in data” as it enters the second year of its “Always Getting Better” approach. Source: www.tnooz.com A number of initiatives were mentioned, including but not limited to, and will be held by the end of 2015: A native app for IoS and Android,
The new Ryanair – a mobile-first travel retailer – Tnooz Read More »
