Shifting marketing dollars from television to online advertising can pay off. Source: www.gsb.stanford.edu Recall rates after exposure to the ad campaigns — and after adjusting for previous knowledge — were statistically indistinguishable between online and television. “It shows that internet ads can be just as effective as television ads,”
Internet Ads Can Be Better Than Television Ads To Build Your Brand Read More »
Shifting marketing dollars from television to online advertising can pay off. Source: www.gsb.stanford.edu Recall rates after exposure to the ad campaigns — and after adjusting for previous knowledge — were statistically indistinguishable between online and television. “It shows that internet ads can be just as effective as television ads,”
Internet Ads Can Be Better Than Television Ads To Build Your Brand Read More »
In a study of display advertising platforms, including Google and DoubleClick, we discovered five factors that affect the viewability of an ad, or how likely the ad is to be seen, and we’ve highlighted them in this infographic. Source: www.thinkwithgoogle.com An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are
Google Discloses The 5 Factors of Ad Viewability Read More »
In a study of display advertising platforms, including Google and DoubleClick, we discovered five factors that affect the viewability of an ad, or how likely the ad is to be seen, and we’ve highlighted them in this infographic. Source: www.thinkwithgoogle.com An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are
Google Discloses The 5 Factors of Ad Viewability Read More »
Ryanair’s O’Leary and Emirates’ Clark interviews at industry conferences on the future of travel distribution Source: webintravel.com Both O’Leary and Emirates chief Sir Tim Clark predict drastically more direct, personalized distribution strategies made possible by digital platforms and big data analytics
Radical Distribution Disruption for Airlines? Ryanair and Emirates Say So Read More »
Ryanair’s O’Leary and Emirates’ Clark interviews at industry conferences on the future of travel distribution Source: webintravel.com Both O’Leary and Emirates chief Sir Tim Clark predict drastically more direct, personalized distribution strategies made possible by digital platforms and big data analytics
Radical Distribution Disruption for Airlines? Ryanair and Emirates Say So Read More »
