Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes.
Source: blog.kissmetrics.com
For any metric you use to calculate churn, make sure you understand its limitations. The smaller the number of customers you have, the more likely month-to-month churn may appear to move up or down based solely on chance. If you have a large number of customers,…
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