Priceline has been kicking it up into another gear over the past year, locking in acquisitions in a bid to improve the ultimate traveler experience.

Source: www.tnooz.com

The company appears to be entering a new phase of growth, moving from simply connecting the world’s hotels to stepping into personalization and end-to-end customer experience management. It’s no longer sufficient to just serve inventory; the company sees its role more as a place that not only helps hospitality businesses access customers but also provide the tools to deliver the most memorable experiences possible.