Referrals are a frequently used growth tool, but at Airbnb our antiquated referrals system was underutilized and underperforming. It was barely findable on the website and didn’t exist on our mobile apps! I’d like to share with you some tips we used to increase the program’s user signups and bookings by over 300% per day. […]
How Airbnb Improved Word-of-Mouth: Making Referrals Work Read More »
Referrals are a frequently used growth tool, but at Airbnb our antiquated referrals system was underutilized and underperforming. It was barely findable on the website and didn’t exist on our mobile apps! I’d like to share with you some tips we used to increase the program’s user signups and bookings by over 300% per day.
How Airbnb Improved Word-of-Mouth: Making Referrals Work Read More »
Despite contracts between hotel chains and online travel agencies that mandate all distributors get the same room rates as displayed on the hotels’ own web Source: skift.com Once travelers realize that the room rate on Expedia may be significantly lower than the one offered on Booking.com, or vice versa, then there would be all the
Travel Metasearch Players Get a Strong Boost Thanks to New “Rate Parity Clauses” Read More »
Despite contracts between hotel chains and online travel agencies that mandate all distributors get the same room rates as displayed on the hotels’ own web Source: skift.com Once travelers realize that the room rate on Expedia may be significantly lower than the one offered on Booking.com, or vice versa, then there would be all the
Travel Metasearch Players Get a Strong Boost Thanks to New “Rate Parity Clauses” Read More »
Three economists explain how it’s different from selling a product. Source: www.gsb.stanford.edu Tourism is an “experience good”, where the value of the service is unknown until you use it. Tripadvisor and online reviews make this value more “tangible”, visible and trustable and this increases the chances for the service to be sold.This funny video, produced
How Do You Sell a Travel Experience? Read More »
Three economists explain how it’s different from selling a product. Source: www.gsb.stanford.edu Tourism is an “experience good”, where the value of the service is unknown until you use it. Tripadvisor and online reviews make this value more “tangible”, visible and trustable and this increases the chances for the service to be sold.This funny video, produced
How Do You Sell a Travel Experience? Read More »
If we want to improve our positioning on Booking.com as rapidly as possible in order to increase sales, it is obvious what needs to be done. Source: www.tnooz.com My last article on Tnooz: The algorithm of an OTA is usually a “reflection” of what positively or negatively affects their sales and marketing strategies. In this area
How to crack the Booking.com algorithm Read More »
If we want to improve our positioning on Booking.com as rapidly as possible in order to increase sales, it is obvious what needs to be done. Source: www.tnooz.com My last article on Tnooz: The algorithm of an OTA is usually a “reflection” of what positively or negatively affects their sales and marketing strategies. In this area
How to crack the Booking.com algorithm Read More »
New research by Wharton’s Eric Bradlow shows how marketers can track binge-buying behavior to effectively target profitable customers. Source: knowledge.wharton.upenn.edu One of the most established practices in the field of marketing and customer valuation is to summarize a customer using what’s called RFM segmentation — recency, frequency, monetary value. You have to add one more letter to
The New Customer Valuation Formula Read More »
New research by Wharton’s Eric Bradlow shows how marketers can track binge-buying behavior to effectively target profitable customers. Source: knowledge.wharton.upenn.edu One of the most established practices in the field of marketing and customer valuation is to summarize a customer using what’s called RFM segmentation — recency, frequency, monetary value. You have to add one more letter to
The New Customer Valuation Formula Read More »
