You can already check into Marriott hotels with the touch of an app. What’s next?

Source: www.washingtonpost.com

How is Marriott adapting to changing customer preferences?
1. “Our investment facility is straightforward: Our principal focus is growing our management and franchise business,” 
2. “We are becoming very market-specific,”…“It’s very customer-driven.”

3. “We’re putting in the rooms what guests want: More technology, more electrical outlets, more style,”. The company is also looking to social media to drum up interest for its hotels, particularly among younger guests who are expected to account for a large portion of business travelers in coming years. “is a very cost-effective way for us to reach Gen Y.”

4. “I don’t think there is a specific answer to ‘What is the exact right number of brands?’” Linnartz said. “When we think about new brands, it’s when there’s a new customer segment to reach or when there’s a new market to enter.”