TripAdvisor has revealed a new study shoeing the key factors that drive engagement from travellers researching places to stay on the website’s property pages. The study analysed data such as the number of reviews, management responses, and photo and video content across a sample of hotel and B&B pages to reveal which factors most encourage …

Source: www.hospitalityandcateringnews.com

Properties that respond to over 50 percent of their reviews increase their likelihood of receiving a booking enquiry by 24 percent (compared to properties that do not respond to reviews).