Being trustworthy and accurate could help a web page rise up Google rankings if the search engine giant starts to measure quality by facts, not just links

Source: www.newscientist.com

A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. “A source that has few false facts is considered to be trustworthy,” says the team. The score they compute for each page is its Knowledge-Based Trust score.

Read their paper here: http://arxiv.org/pdf/1502.03519v1.pdf