Author name: FRANCESCO CANZONIERE

Mediative’s Gord Hotchkiss and Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study at Search Marketing Expo (SMX) West 2015. Source: www.bruceclay.com Users scan the whole SERP quickly — trying to identify the “chunk” of results that is most relevant to their query. There is less horizontal scanning then there used to

Ryanair is promising “a big investment in digital and a big investment in data” as it enters the second year of its “Always Getting Better” approach. Source: www.tnooz.com A number of initiatives were mentioned, including but not limited to, and will be held by the end of 2015: A native app for IoS and Android,

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a psychological framework for reducing friction. Source: unbounce.com According to Fogg’s model, behavior occurs with the presence of three elements: motivation, ability and triggers. When the expected behavior doesn’t take place, it means that one of the three

Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for hotels in the relevant city. Source: searchengineland.com Listed just under the city’s weather info, Google’s knowledge graph for city searches now includes the city’s average hotel star rating, costs, and a link to “View hotels.”

If you have multiple pages from the same domain appearing in Google\’s search results they will count as a single impression. Source: folwd.com “…impressions looks at the site, not at the URLs. So if you have a query where we show 3 URLs from your site, the old one counted that as 3 impressions, while