The Future of Marketing Innovation: Pool Resources With Others To Deliver The Best Possible Solutions
Electrolux VP Yasushi Kusume explains what’s really going on in our heads when we decide to choose one brand over another, and how to make sure that customers choose yours. Source: designcouncil.org.uk ‘Most of the time, your brain favors speed, interpreting events based on rules of thumb that are easy to apply, but not always logical.’ This idea […]