Author name: FRANCESCO CANZONIERE

The Future of Marketing Innovation: Pool Resources With Others To Deliver The Best Possible Solutions

Electrolux VP Yasushi Kusume explains what’s really going on in our heads when we decide to choose one brand over another, and how to make sure that customers choose yours. Source: designcouncil.org.uk ‘Most of the time, your brain favors speed, interpreting events based on rules of thumb that are easy to apply, but not always logical.’  This idea […]

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Choose The Right Innovation Method at the Right Time – HBR

The four stages of innovation require different tools. Source: hbr.org Although the innovation process is messy and non-linear, every innovation we studied went through similar steps. If you are starting with a problem, work through the steps. If you already have a technology or product, go back to understand the problem you are solving. Avoid

Choose The Right Innovation Method at the Right Time – HBR Read More »

Choose The Right Innovation Method at the Right Time – HBR

The four stages of innovation require different tools. Source: hbr.org Although the innovation process is messy and non-linear, every innovation we studied went through similar steps. If you are starting with a problem, work through the steps. If you already have a technology or product, go back to understand the problem you are solving. Avoid

Choose The Right Innovation Method at the Right Time – HBR Read More »

TripAdvisor Gets Punished With A $611.000 Fine in Italy

The Italian Competition Authority assessed a penalty of 500,000 euros, saying that the company is not doing enough to prevent false reviews on its website. Source: www.travelweekly.com The Italian Competition Authority has fined TripAdvisor 500,000 euros (about $610,000), saying that the company is not doing enough to prevent false reviews on its website.

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