Author name: FRANCESCO CANZONIERE

Leverage conversion research when embarking on a redesign project to minimize risk and optimize business results. Source: www.nngroup.com Before you throw out the old and bring in the new, read these suggestions and make sure you have solid evidence that doing so is necessary to achieve user-centered goals. Never make radical changes when minimal adjustments […]

Imagine you are the in-charge of finance department at Hogwarts. So one fine day, while you are practicing the spells, Dumbledore walks in to your office and Source: chandoo.org

Lloyd Alexander has some great information about Marketing Frameworks for your Startup. Check out his post! Source: www.semrush.com The frameworks included we’ll help you make a growth strategy, select traction channels, and influence your customers’ behavior.

Source: insidesearch.blogspot.com.es The Google Now app will show users updates from their favorite apps, too. At launch, Google is offering relevant information from over 40 applications, in order to show things like “last-minute hotel deals” or If you’re planning a trip and looked up places to stay on your Airbnb app but couldn’t make up your mind, you’ll

Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts … Source: www.practicalecommerce.com In statistical analysis, a cohort is a group of people or subjects who all share some time-bound event, characteristic, or experience. Google has added a basic cohort analysis