A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
Source: knowledge.wharton.upenn.edu
Old money doesn’t need to show off. People know their status. It’s the nouveaux riches who care about showing off.”
But a key condition for the middle status effect to hold true is that the product must have the promise and potential to boost a person’s status. Only then will people with middle status care more than those of low or high status.
A new study finds that people of “middle status” are the most likely to adopt status-enhancing products.
Source: knowledge.wharton.upenn.edu
Old money doesn’t need to show off. People know their status. It’s the nouveaux riches who care about showing off.”
But a key condition for the middle status effect to hold true is that the product must have the promise and potential to boost a person’s status. Only then will people with middle status care more than those of low or high status.
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