Search Engine Land
Bid Management Science Explained
Search Engine Land
So, when optimizing for position, a bid system should actually calculate which position generates the optimal “profit per-thousand-impressions,” which I’ll abbreviate as PPM.
Source: searchengineland.com
Before making a choice between different bid management platforms, it is useful to make sure how the algorithms actually work.
Search Engine Land
Bid Management Science Explained
Search Engine Land
So, when optimizing for position, a bid system should actually calculate which position generates the optimal “profit per-thousand-impressions,” which I’ll abbreviate as PPM.
Source: searchengineland.com
Before making a choice between different bid management platforms, it is useful to make sure how the algorithms actually work.
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