Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on.
Source: moz.com
Why Most Companies Fail to Get a Good Social Media ROI: They Tend to Underestimate The Fact That Creating Good Content Takes a Lot of Time and Efforts in Order to Obtain and Deserve the Scarce Attention That Their Customers May Eventually Grant Them
Great content certainly helps business, but it isn’t as simple as “publish, share, convert new customers.” In today’s Whiteboard Friday, Rand explains what’s really going on.
Source: moz.com
Why Most Companies Fail to Get a Good Social Media ROI: They Tend to Underestimate The Fact That Creating Good Content Takes a Lot of Time and Efforts in Order to Obtain and Deserve the Scarce Attention That Their Customers May Eventually Grant Them
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