Since marketers are beginning to understand and ask questions of the complex digital advertising space (they have to) in a lot more depth and beginning to demand greater transparency to enable them to make more informed, savvy decisions when it comes to digital spend, there has been a lot of talk about the disintermediation of agencies.

 

It’s true, even for those of us working in the Adtech industry, the impact that technology is having on the development of the media industry is astounding. Does this impact mean that the agencies days are numbered?

Source: www.audiencescience.com

Old story, new outcomes.